Be the transformation

About thirty years ago, we as designers had clear ideals: we wanted to design beautiful and good things. Functional, aesthetic and preferably also a bit groundbreaking. Even then, we wanted to make a difference. As a designer, you preferred to work in an agency, preferably doing assignments for PTT’s aesthetic design department. That way you had freedom and your designs were visible. There has been a clear change in the last few decades.

Using groundbreaking technology to detect poachers and prevent human-elephant conflicts.

How does one sustain e-commerce growth and what are the options for the Nordic brands?

As rumors started circulating about Amazon’s launch in Sweden, the discussion became centered around the retail industry and the consequences Amazon’s market entry would have on the industry. But with the focus on the dire consequences for retail, most seem to have forgotten what Amazon truly excels at and what industry really should feel threatened – the logistics industry.

Kurppa Hosk’s co-founder and ARC Arise Consulting’s Chief Brand Officer Måns Hosk’s reflections from COP27.

Sustainable marketing – is there even such a thing or are we once again just trying to use the word “sustainable” in yet another context?

“And then ARC came. It felt different from the start.”

You feel the tingling feeling of excitement after starting a new position at a new business. And the best part; you are the new CMO! A dream position. A great opportunity to enter a new exciting time and you are full of energy. But where do you actually start?