Be the transformation

The 7-step plan for doing something that has never been done before…

Thanks to the innovative AI lesson generator, teachers can now create engaging and interactive teaching materials even faster.

AI Is Changing The Way We Code: AI-Driven Development (AIDD)

Proven principles on how to write converting copy on your site

Designers are in a unique position to take effective action on the huge ecological footprint of product packaging. Based on extensive desktop research and expert interviews, Goods have created a set of nine principles to serve as a guide.

“I work as a UX Designer” is usually followed by a brief explanation about what I actually do. Not because it is this new up-and-coming discipline that still has to fight for a seat at the table. No, UX is now a proven entity within design and business. But the fact is that UX definitions vary. It’s especially interesting to see that the roles seem to have become more specialized, but isn’t that the one thing we were trying to avoid?

In our age of overconsumption and overstimulation, we need to talk about how the different aspects of our designs relate to human behavior. Carl Jung stated that “colors are the mother tongue of the subconscious” — tying colors directly to familiar deceptive design patterns driven purely by commercial agendas. In our research on color, we wish to go beyond color as a commercial tool to alter behavior. Instead, we look at its relation to our health and our power of judgement.

About thirty years ago, we as designers had clear ideals: we wanted to design beautiful and good things. Functional, aesthetic and preferably also a bit groundbreaking. Even then, we wanted to make a difference. As a designer, you preferred to work in an agency, preferably doing assignments for PTT’s aesthetic design department. That way you had freedom and your designs were visible. There has been a clear change in the last few decades.