Everything is changing.

ARC is changing everything.

ARC is now Eidra.

Eidra, formerly ARC, is a consultancy collective bringing together a unique group of leading companies in strategy, creativity and innovation. Our companies provide businesses with the concentrated expertise they need to deliver sustainable commercial advantage, at speed.

Born in the Nordics and headquartered in Stockholm, we have sought out kindred spirits around the world, building strong operations in the Nordics, the Netherlands and the US. We help leaders create great change.